Building your personal brand on LinkedIn

Do you have a profile on Linkedin? Do you know how and who to contact there? Do you know how to behave and to present yourself to your network? If you answered no to these questions, this is the course for you. This mini-course aims at providing you with the necessary tools to build an effective personal brand on LinkedIn. The tips and ideas presented here are inspired by a TED Talk given by Tai Tran, board member and contributor at Forbes and co-founder of Close the Gap Foundation, as well as by LinkedIn’s very own guide to building a personal brand. The two first seeds will give you an overview of what is a personal brand and why it’s important. The ensuing seeds will provide you with concrete tips on how to improve/develop your personal brand. To wrap it up, we will give you a checklist to go through after the course. Ready? So let’s get to it!