According to the roles of the Freight Agent, cold calling is part of:

Cold Calling is the essential step a freight agent must take to convert a lead into a customer. Calling a customer for the first time might prove to be a challenge in itself, especially if you don't have any previous experience in the field. How can you bring them around to hire you and your company?

In the blog post 'Mastering the Cold Call,' Alex Khastedhel says that we must eliminate the fear of rejection out of the gate, so: Bite the bullet! He then reminds us that several factors influence customers' decisions. The business might be slow, they have already got their regular freight agent/broker, or simply they might be having a bad day. So, rejections are going to happen to beginners and more seasoned freight agents.

Logistics Dynamics offers some tips for a successful cold call. Besides knowing the answer to key questions about your top clients, you should lead the call through these three cold call phases:

Photo by Petr Macháček on Unsplash References: Cold call questions freight brokers ask - Logistic Dynamics Mastering the Cold Call - Alex Khastedhel