You cannot please everyone when it comes to marketing services, so think of who will benefit most from what you have to offer. By focusing on a niche demographic, you’ll be able to grow your network and capture your customers’ attention much faster.
Here are four tips to help you get clear on your target audience:
✓Research your current customer: analyze their pain points, interests, and characteristics. See if it reveals a pattern that could be used to improve your product or service.
✓Know your product or service very well: be realistic about what you can offer with your product or service. Here are a few things to consider: ✓how to apply and package your knowledge into a product or service, ✓ the demand for your benefit, ✓the costs to deliver your service, ✓ how much to charge for your service (Can your target audience afford it?).
✓Create your buyer’s persona: study your customers’ age, location, gender, income, education level, marital or family status, and occupation. Also, take into account more personal elements, such as personality, values, interests, hobbies, and lifestyle.
✓Find out where your audience is on social media: as soon as you discover where your target customer is, publish content and be active there.