"C" is for Combine, but what's the thinking process behind it?

An excellent example of this phase it's when you're starting a new entrepreneur journey. In the beginning, it's crucial to avoid having too many options available as it can make you lose the essence of your project and offering too many products can also be financially detrimental. That's why you should look for ways to combine existing products to increase its profit margin. Source: GoBackLog, 2019. Let's go back to my hypothesis: After going through the Substitution phase, I've decided to name my online stationery shop "Jupiter Stationery," and changed the store's suppliers. I've chosen ten different pencil brands, but they're all very similar in size, shape, material, and durability. Can I combine these options? What would happen to the project if I combined two or more pencil brands? However, this step can be used for many other brainstorming processes: • Can I combine two products to make something new? • Is it possible to combine a product's purpose with another product or process? • What can I combine to maximize the uses of this product? Photo by Firmbee.com on Unsplash