Code Pink is an emergency code used to activate a set of actions if a child/baby is missing from a ward or room.

The National Center For Missing & Exploited Children (NCMEC) strongly recommends using a code word, such as Code Pink, to alert facility personnel there is a missing infant. Code Pink is becoming an industry-standard practice among healthcare organizations for this incident, but this incident can also be called Code Purple or Code White in some hospitals. Furthermore, according to the NCMEC, code words used by law enforcement and retailers such as AMBER Alert, AMBER, and Code Adam should be strictly avoided to represent infant abductions or missing children in healthcare settings. Source: NCMEC, 2014. Photo by David Clarke on Unsplash.