Consumers usually trust online reviews as much as personal recommendations.

According to Brightlocal, 79% of consumers say they trust online reviews as much as personal recommendations. With this in mind, it's crucial to pay attention to your online reputation not to lose potential customers because of a few bad reviews, especially nowadays, when new shoppers can easily read reviews on their smartphones before buying from a store. That's why the more positive stars you have, the more likely you are to have new customers. Source: "Local Consumer Review Survey 2020" by Rosie Murphy on brightlocal.com Photo by Tumisu on Pixabay