How can you and your company strongly reflect the customer's identity?

Principle #1 You obviously know your company's values and stand for them. But it is essential to know your customer and their values as well. According to Matt Watkinson, to offer a service that appeals to your customers, you got to know as much as you can about them. Here are some sample questions that can be answered through keen observation: ⦿ Use value: Do all our customers want a product that performs the same function? What are these functions? ⦿ Exchange value: Do all our customers have the same budget or willingness to pay? What are these price points? ⦿ Sign value: Do all our customers want to say the same things about themselves? What exactly is the message? The answer to these questions will help you provide a customer experience that reflects their self-image and personal values.

Check out this video in which Matt Watkinson talks about customer identity. It takes less than 2 min. video: https://www.youtube.com/watch?v=1VeASC2nwEM&ab_channel=Methodical

Photo by rawpixel.com on Freepik Reference: The Ten Principles Behind Great Customer Experiences by Matt Watkinson Edinburgh Gate, Harlow. 2013.