How can you build your personal brand foundation?

To help you get organized and develop your personal brand, ask yourself these four questions: ✓What am I passionate about? Identify both your professional and personal passions, as your brand should be a combination of both. ✓What am I good at? Define the areas you’re strong in. Are you an excellent public speaker or a great photographer? Show your true self to customers and audience, for being authentic is vital in personal branding. ✓What makes me credible? Think about the things you have that help establish your credibility: training programs, credentials, certifications, awards. Now think of thighs you need to do to enhance your credibility. If you label yourself a leader, make sure you have education and experience to back it up. ✓What are your personal brand goals? Thinking of why you invest in personal branding and defining specific goals will help you build your personal brand mission and strategy. The most common goals are: monetizing digital presence, finding public speaking and publishing deals, growing a professional network, and leveraging media and collaboration.