How has the internet influenced the way companies look at customers and investors?

Back in the day, companies would bring around investors and then look at customers. Now that has shifted, so as to attract more investors, companies need to have a good reputation. So, to add value to your company, you have no choice but to help provide excellent customer service that will enhance customer experience! ⦿ Keep tabs on social media. What are people talking about your company online, and how much of it is positive? ⦿ Personalize and customize services to provide unique customers' experiences. ⦿ Help keep digital touchpoints (smartphones, Kiosks, websites) consistent. Any inconsistency might result in a bad customer experience.

Photo by roserodionova on Freepik Reference: The Ten Principles Behind Great Customer Experiences by Matt Watkinson Edinburgh Gate, Harlow. 2013.