MISTAKE #06: Allowing long wait lines at the cash register.
When customers wait in lines for a long time, they start questioning themselves about their purchase:
- Can I buy it online?
- Is it really worth the wait?
- Do I need this?
- Can I buy it another day?
- Does that other store have this product?
Online stores can easily track abandoned carts, but brick-and-mortar stores might not notice it. Take a look around the store and look for items placed far from their original location: they were probably abandoned by frustrated or annoyed customers. So be sure there’s enough staff available and avoid long lines of disappointed customers.
Source: Retaildoc.com, 2020.
Photo by John Cameron on Unsplash