_________ marketing is a crucial element in personal branding and marketing success.

Content marketing focuses on creating and spreading helpful content to attract and engage a clearly defined audience and drive profitable customer action. There are five steps you can follow to build your content marketing framework: ✓ Define your objective: maybe your goal is to increase sales, video views, downloads, or improve customer retention. Whatever it is, get clear on your purpose. ✓ Consider your audience: create content that speaks to your target audience and resonates with their needs, interests, and pain points. ✓ Craft the brand story: make it authentic to establish a genuine connection with your audience. ✓ Create your content strategy: build a content creation process that’s scalable for your brand. You could be the one in charge of content creation or someone else. Some brands may even outsource writers to create content. ✓ Measure your results: track the most accessed and engaging content.