Remember, this is a brainstorming process, so even if you make decisions while considering each step, they don't need to be permanent!
To exemplify the modifying stage, I'll bring back my online stationery shop. Let's imagine I combined two of my ideas and decided to open it both on Instagram and Facebook Market. What if this isn't what I want or need? Can I consider a physical store? Is it better for customers to experience the tangibility of the products and the services?
Photo by Kelly Sikkema on Unsplash