Refunds and returns are opportunities to build a community of ______ customers.

When customers feel you care about their satisfaction and don't want them to be trapped by products they're not happy with, you build a community of customers. Here are a few tips for you to handle refunds and returns in a way that benefits you both: Stay calm and polite through the process - Make sure to use an apologetic and positive tone instead of a suspicious and negative one. Train your staff to deal with demanding customers and fix the situation. Make the process fast and easy - consumers are usually unhappy that they need to return a product, so waiting in a long line at the return counter can add extra frustration. To accelerate the process, allocate a special window or aisle to returns, if possible, and be sure to have a point of sale that makes returning an item to stock easy to do. Don't ask for many details about the return - as long as it's not deceitful and the product is undamaged, accept the return and ask just one question, "Why would you like to return the product?". This feedback is crucial for you to analyze if the product you're selling is good enough. Photo by Christiann Koepke on Unsplash