Sales representatives are also afraid of:

If you have thought about fear of bliss, then you might be self-sabotaging! Watch out!!! Sales representatives are afraid of failure, according to Weldon Long's research. The fear of cold calling is widely associated with the fear of failure. The idea of not being successful builds up anxiety which damages your cold call from the 'Hello'! Besides having a positive mindset towards what you do, adding value to a business and customer, you also have to get used to cold calling. The more accustomed you are to it, the more confident you will get. Even though being confident doesn't mean success a hundred percent of the time, it contributes a lot to achieve it.

Photo by Magnet.me on Unsplash Source: ‘Getting Over Your Fear of Cold Calling Customers’ by Weldon Long