While we use our voice and body language to connect with customers face-to-face, we only have our vocal tone when dealing with customers on the phone. But there is something that may help you provide better customer service: a smile! That's not a joke; when we smile, our voice gets friendlier. This way, you can build rapport with customers. Remember that they want to talk to a human, not a machine. So, developing your phone personality and varying your tone is essential, as you don't want to send customers to sleep. Check the article below to know more about the power of smiling during a phone call!