Some negative reviews you receive might not be from your buyers.

Not every negative review you receive might be from actual buyers; a competitor or someone looking for a discount might have written them, and you should reply to those as well. Just be polite and ask them to read the positive reviews you have, be careful not to give it in so it'll not affect your business. Write a reasonable and professional reply addressing the issue and the measures you are taking to improve it. Photo by cottonbro on Pexels