Building rapport with your network is also important. Building a strong personal brand isn’t just about connecting to as many people as you can. You also have to get involved with these people by reaching out to them (not just for favors, but also for guidance) and by interacting with the content they post. Fostering the network you already have is just as important as expanding it.
Watch minutes 6:59-7:59 of the video below to listen to what Tai Tran has to say about this matter: