#11 Earn Trust.
Leaders have to treat everyone respectfully, listen actively, and speak candidly.
There is no room for feeling egocentrism, for that reason they should not be embarrassed about their flaws and mistakes. Coming clean about their imperfections vouches for transparency and builds trust.
Besides, it is of utmost importance to create an environment in which people are allowed to speak freely about their own shortcomings and errors!
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Working Backwards Insights, Stories, and secrets from inside Amazon by Colin Bryar and Bill Carr
A Deep Look Into the 14 Fascinating Amazon Leadership Principles by Louis Carter