To work with sales, you have to be persuasive and influential.

In the podcast Hey Salespeople by Jeremy Donovan, Dave Gerhardt talks about Robert Cialdini's book "Influence: The Psychology of persuasion" and how the principles of influence impact how people make decisions. Gerhardt says this book is crucial to anyone who works in sales because, according to him, people can only market or sell anything effectively when understanding the Liking principle, the power of Social Proof, and Reciprocity. Lucky for you, there's a course about Cialdini's book and his principles here at Sabido.com! Check it out here: https://sabido.com/GxpQXwTH-2?utm_source=link&utm_medium=referral&utm_campaign=share_course&utm_content=