Powerful personal brand stories have three ingredients in common; they’re called the Three C's:
✓Character: it introduces who you are, your personality, and what you have been through until you chose to create your current business.
✓Conflict: this is where you share the hardships of your journey and the breakthrough moment when you found out your purpose.
✓Conclusion: it states what you’ve learned from your struggle, how you solved your problem, and how skillful you are now to face future obstacles and achieve goals.
Beware of overly promotional stories. Sharing your difficulties serves the purpose of getting customers to trust you and relate to your story. By doing so, chances are they’ll be willing to know and work with you.