What do you think “being consistent” means in personal brand design?

If a potential employer becomes interested in your CV and checks your LinkedIn profile only to find out you’re a completely different person there, with very different objectives, they may feel you’re either lying to them or confused about what you want. There’s no problem in aiming at different jobs within the same area (you may be a nurse and be looking to fill a position as an elderly caregiver, for instance). But make sure not to give the impression that you’re shooting everywhere.