What exactly is in-store marketing?

In-store marketing consists of strategies that will help promote products and increase sales. They can be tailored in order to fit the demographic area. In the checkout counter, the in-store marketing’s main goal is to nudge the customer over the edge and have them buy something on a whim. For example, customers who love shopping for on-sale items and find merchandising with 20%-off around the cash register. They will want to buy one or two extra items they were not originally planning to take because that sounds like a great deal. Some examples of in-store marketing are:

Photo by Artem Beliaikin on Unsplash Reference: In-store advertising and your retail marketing strategy by Papirfly 10-types of in-store marketing by John Spacey