What is the best approach to reply to emails and messages in customer service?

There might be a high demand for customer service emails and chat messages to reply. Or perhaps you have a daily goal to meet. Whatever it is: Be brief and clear in your message. You want your customer to be neither disappointed waiting for your wordy reply nor confused ✱ Reread to ensure clarity! ✱ Edit and rearrange words as you feel the need. ✱ Think about the message you convey.

Photo created by rawpixel.com on Freepik. Reference: Why Good Writing Skills Matter In Customer Service by Sarah Brodsky