Even though your goal is to get the job, your resume's goal is to get you an interview or a meeting. So, to achieve this goal, it is important that you present yourself in the best and most appropriate light.
A single job advertisement can result in a company receiving thousands of replies. So you got to know how to market yourself in order to be ahead of the pack!
✓ How will you make yours stand out?
✓ How can you make an immediate, positive impact on the reader?
Do your friends know the answer?