Which customer will be more satisfied?

Principle #5 For a great customer experience, you have to cover all bases in terms of time on task, convenience, and simplicity. 1 → Time on Task - By reducing the amount of time a customer spends on a task, you reduce the effort involved. 2 → Convenience - Great products and services fit seamlessly into the customer's life: convenience is king! 3 → Simplicity - Everybody benefits from simplicity: novices, expert users, and the company behind the offering. The more straightforward a product or service, the less effort is required. Remember the customer journey and think about the stages where waiting times crop up. ⦿ Why does the customer have to wait? ⦿ How can waiting time be reduced or removed entirely?

Check out the video below in which Matt Watkinson talks about effortless customer experience. It takes less than 3 min. https://www.youtube.com/watch?v=WElfJYAcrKU&ab_channel=Methodical

Photo by topntp26 on Freepik Reference: The Ten Principles Behind Great Customer Experiences by Matt Watkinson. Edinburgh Gate, Harlow. 2013.