Why Customer Experience Matters?

Customers do bring the money, but they are more than numbers! Naturally, a customer who is unhappy about a product or service in any way (price, option, service quality not matching their expectations) will simply walk out of the store and go somewhere else. The Internet has more than taught them that. Besides the fact that there is always the possibility of online shopping. So a great customer experience matters a lot! ⦿ How do you contribute to a great customer experience? More often than not, when discussing customer service, you hear: ⦿ Every customer counts! ⦿ Go the extra mile for the customer! ⦿ We need to be customer-obsessed! It is important to remember that though such rhetorics are true, you have to talk the talk and walk the walk. Otherwise, they are just hot air.

Check out this video on the importance of customer experience. It takes less than 3 min. https://www.youtube.com/watch?v=RmWLo0Trl8I&ab_channel=TemkinGroup

Photo by photoroyalty on Freepik Reference: The Ten Principles Behind Great Customer Experiences by Matt Watkinson. Edinburgh Gate, Harlow. 2013.