Why should a business allow returns and refunds?

Inevitably, reimbursing your customer means losing money. But in the long run, that's going to help your business create a just and respectable reputation, one that cares about customer service. It shows that you believe in your products and services and stick up for them – you're not trying to sell at all costs and leave customers high and dry. Small businesses should think of returns and refunds as a key element to the customer service experience. You may lose customers over a sour return experience, or you can set them up as loyal buyers for a lifetime. Making shopping with you an overall positive experience will help you gain trust and loyalty for your brand. A refund/return policy offers rewards beyond pleased customers – it can provide you feedback about what products best meet customers' needs. If you notice that many people are returning the same product, it's time to observe that product or supplier and see how you can improve it or replace it. Click the link below for some tips on how to handle refunds and returns from unhappy customers: https://www.youtube.com/watch?v=eKD0xLesGK8

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